Brussels Airlines' ‘Tomorrowland’ livery, named ‘Amare’, celebrates unity, love and friendship around the famous Belgian electronic music festival Tomorrowland. This livery, applied to the Airbus A320neo, stands out for its integration of augmented reality, a world first in the aviation industry. The exterior of the aircraft features a majestic stylised eagle, the symbol of Tomorrowland, designed with soft colours, detailed feathers and sparkles evoking the festival's fireworks. By scanning the aircraft via Instagram or TikTok, the eagle's image ‘comes to life’ thanks to an innovative digital effect, offering travellers a unique interactive experience.
The interior of the Amare is also customised, featuring a musical atmosphere, special lighting and décor in keeping with the festival's theme, with distinctive storage compartments and headrests. The initiative is also part of an eco-responsible approach, as it is a new-generation aircraft that emits 20% less CO₂ and 50% less noise than its predecessors, and the company offers ‘Green Fares’ that offset carbon emissions through sustainable aviation fuel and climate protection projects. This iconic livery, combined with several decades of partnership between Brussels Airlines and Tomorrowland, underlines the ambition to bring together festival-goers from all over the world in a spirit of conviviality and innovation.
Source: Brussels Airlines
Photo taken in Brussels Airport:
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